Conversion In Affiliate Marketing

In previous articles (The Top 4 Rules In Affiliate Marketing and The Next Big Rule In Affiliate Marketing), we talked about five principles which when mastered would leap-frog one into the league of online super affiliates. This article looks to wrap up the first segment of affiliate tips but introducing the penultimate tenet of the 7 main principles of affiliate marketing.

As a top-end affiliate, one must focus on conversion at all times and situations. Conversion can specifically be viewed as a percentage; ie how many sales out of a 100 clicks to a product. For eg, if 10 and 200 subscribers purchase out of 500 receipts of a sales-letter the conversion rates are 2% and 40% respectively. A myriad of factors affect conversion and the only way to improve this statistic is to test, monitor and track traffic.

One should test out different strategies and at the same time execute tests on factors such as the following:

– Use graphics instead of only text on opt-in pages

– Would big headlines or smaller sub-headlines work better?

– Long or short opt-in pages?

– How to offer/send subscribers to different affiliate links and even owned products
On follow-up emails one can consider varying:

– Subject titles to hone in on receive and read rates

– One time and limited offers

– Bonuses wherever possible

– How and offer is presented be it in writing style, language or tone. One can also vary the auxiliary content associated with such offers. These could include money-back guarantees, refunds, more bonuses if conditions are met etc.

– Re-directing subscribers to affiliate links, video and audio material, content portal websites, blogs and other products

The above only comprises a short listing of the commonest elements good affiliates employ to evaluate performance. This is by no means exhaustive and preference varies from individual to individual. The key to success is hard work in figuring what tweaks one would need to have to ensure maximum conversion.

Second Tier Internet Affiliate Marketing Programs Explained

How will refering new Internet affiliates to an Internet affiliate marketing program make me money in the future? Thats where a second tier Internet affiliate marketing program works like magic!

Internet Affiliates are getting cleverer by the day. So these days, Internet affiliates know the difference between the different types of website traffic they can get paid for. There are a lot of definitions though CPM, CPC, CPA, CPL, CPD and many more.

CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

CPC is clicks, where the publisher (or email marketer and other Internet marketers) gets paid every time a banner or text link is clicked upon.

The other ways of getting paid are grouped together under the term performance marketing and this is where the term Internet affiliate is most commonly used as well.

An Internet affiliate is a marketer who sends visitors to another website using a variety of techniques (such as placing banners or text links on their own website, buying sponsored listings on search engines, email marketing and many other different techniques) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.

Some in the Internet marketing industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

Now that we have got over the hard part, the rest is easy to understand.

The Internet affiliate gets paid for sending visitors to a specific landing page where an action happens either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the Internet affiliate gets paid when an action happens.

A Second Tier Internet affiliate marketing program is simply finding new Internet marketers to sign up under you to do EXACTLY what you are doing sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other Internet marketers to sign up under you to promote the same offers? Simple you get paid a percentage of the amount the Internet affiliate you refer gets paid? Sounds complicated?

Do not worry, it is not hard to understand. As an example, say Alex promotes 5 different offers on a single Internet affiliate marketing network. He gets paid for every lead, sale, email and zip code he generates from these different offers. Alex now tells Michel about the Internet affiliate marketing network and gets Michel to sign up using a banner or text link that has Alexs referral code built into it. Michel now signs up to the Internet affiliate marketing network under Alex and starts promoting various offers and advertisers from the Internet affiliate marketing network. These offers DO NOT have to be the same offers that Alex is promoting. Michel can promote ANY of the offers on the Internet affiliate marketing network.

And this is the best part

For any amounts that Michel gets paid, Alex receives a percentage of the amount over and above what Michel gets paid. So if Michel gets paid $1000 in Month 1, and the second tier Internet affiliate marketing program is paying 5%, then Alex would receive $50 just for referring Michel.

But it gets even better

Some second tier affiliate marketing networks pay LIFETIME commissions. So Alex would not get a referral commission just for a month or a year he receives it FOR ALL TIME.

If Michel becomes a super Internet affiliate and starts generating HUGE commissions every month, Alex can just sit back and collect the checks as he referred him.

There are 3 important things to know when finding Internet affiliates to sign up under you on second tier affiliate programs:

Is the Internet affiliate marketing program or affiliate marketing network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the Internet affiliates to promote so they actually do make money, and do they pay timeously? Assuming that the Internet affiliate marketing program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.

So do your homework and find a second tier program that can make you easy money long in the future for the work you are doing today.

The General Knowledge Of Affiliate Marketing E-book

Affiliate marketing ebook is frequently searched by those, who want to succeed online promoting affiliate programs. But How many people have been fooled by purchasing affiliate marketing e-book which is actually not worth the money. Inside the e-book they can only find the general concepts of affiliate marketing, there is no specific information about how to really do affiliate marketing successfully. However some might find it useful because they bought it and felt the e-book has helped them enrich their knowledge about affiliate marketing. Well, They could have find what is written in the e-book for free if they would just spend a little time finding those information on the internet.

I have to say that all the so-called Gurus are using this chance to fill their pockets with other people’s hard earned money. for more detials:-www.create-own-ebook.com.They know that there are many hungry people who want to succeed online, which will make them more eager to buy with less thinking by implementing persuasive sentences plus the hype. Again is the e-book worth buying?

To be fair not every so-called guru has that intention to hurt people financially. Some are honest, who want to help people or rather fresh affiliates (beginners).

Many of course have been aware of this situation and do not want to fall into the same hole again by ignoring all things about affiliate marketing. They are not to be blamed because they are just being careful. But they have missed a really good chance to earn money online, they will miss quality affiliate marketing e-books as well.

The worst part is the so-called gurus have ruin the reputation of others; experts in affiliate marketing (avoiding the term “guru”), who really want to help others like desperate people who are badly in debt or students who are wanting to earn extra money to finance themselves, and many others. for visit detials:-www.create-own-ebook.com.Those who want to get started and do not know how to be an affiliate should first try to find and read as many information as possible before deciding to buy any affiliate marketing e-books. There is a lot of information about affiliate marketing, which is free. With the abundance of these e-books these days, it is hard to tell which one really is worth the money.

Beside e-book there is as well a coaching seminar or online coaching that are claimed to be helpful.
Some might be scam, some are for real.
Nonetheless, the most important thing for a starter is do not come to purchase decision too quick. you have to do some research first before really deciding to buy an e-book or join a coaching either it is offline or online.

Things to Know About Affiliate Marketing

It is a known fact that almost 90 percent of affiliates earn less than hundred dollars per month. So, you cannot depend on affiliate marketing. But if you put in some extra effort, then you can increase you commissions. Before entering into this field, a lot of people are under the false assumption that affiliate marketing is basically a short-cut way of becoming rich without much effort. Actually it is not such an easy business. Dont think that you will put a couple of banners on your website and you will start earning.

There are some tips to increase your affiliate commissions:

1. Build a good website

Good website means, a website that attracts the visitors attention. It must not be rich in graphics. It should be simple and easy to navigate. It should be simple for the visitor to find anything that he wants.

2. Do Search Engine Optimization

Search engine optimization is very necessary to drive steady traffic to your site. This is a very big topic. There are various techniques to increase the page rank of your website. Banner exchange is a famous technique. Search engine friendly URLs is another search engine optimization technique.

3. Pick the Right Merchant

Pick the right merchant to start with. Dont look at the profits offered. Look at the expertise and experience of the merchants. See their history. How many products they have launched in the markets and how many were successful. Are they good in marketing? Are they providing good service to their customers?

Find the answers of all above questions and you will find the right merchant that will give you good and constant business.

4. Increase Traffic to Your Website

Getting a lot of traffic to your site is basically the key factor in this field. You must remember that not every visitor is your buyer. Only a few of them will buy your product, so it is important to get more and more traffic to your website. Some important techniques are email campaigns, banner exchange, RSS feeds, selection of the right keywords, writing search engine friendly content on your website etc.

5. Pre Sales

An important point is to read the minds of your visitors to understand what they need and then offer them the right thing at the right cost. Try to attract your visitors with the extra things that they would like. For example, if you are selling laptops on your website, then you can put some useful articles on how to troubleshoot laptops. This will attract your visitors. It is possible that your visitor might not make a sale in the first visit. But if he likes your articles he will come back to study your articles and it is possible that he may make a purchase after some visits. This concept of offering some useful free gifts to your visitors is called pre sales. It is very helpful in increasing your sales.

You cannot get the desired results in a few days, but it requires some time. Concentrate on how to improve your business by making a good website and driving more and more traffic to your website. Choose the right merchant and attract the people by offering useful products and gift packages. One satisfied customer will bring 10 more customers.